Much care and thought was dedicated to selecting the distinctive Elysium Cruise Residence® logo swirl and brand colours. Colours and a Symbol that reflect our Ethos, Values, Vision, and Origins.
The psychology of colour groups common associated meanings, themes, and feelings.
The Elysium turquoise swirl symbolically ties together the sea, waves, our ocean home, the sky, the Fibonacci ‘Golden Ratio’ sequence describing natures perfect patterns captured in the Nautilus shell, the Koru, Ocean Waves, and the Galaxies in the Universe. The symbol also honours the ethnic origins of the Founders from New Zealand, Australia, and the South Pacific.
Long been associated with clarity, empathy, healing, compassion, protection, the tropics, water, the ocean, and cool, calming, peace.
Resonates with many different cultures as a color or strength, reliability, bravery, stability, honour, and power. Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.
Blue has positive effects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquillity. Blue helps to slow human metabolism, and is cooling in nature.
Purity, innocence, wholeness, completion, the color of perfection. In color psychology white is the color of new beginnings, a blank canvas waiting to be written upon. Its basic feature is equality, implying fairness and impartiality, neutrality, and independence.
We are very proud of the Elysium Cruise Residence® logo symbol and colours, an apt metaphor for Safety, Serenity, Security, and Sanctuary.