The Elysium Cruise Based Aged Care® title and distinctive turquoise – teal – nacreous – paua shell rainbow – coloured swirl is now confirmed as our Registered Trademark, distinctive Logo emblem and title. The Elysium logo colours capture elements that are uniquely Pacific, with the polished native paua shell colours capturing the sea and sky blues, the purity and safety of the white Avenir font, and the navy-blue background that projects a composed demeanour, tranquil presence, integrity, soothing, depth, and understanding. The colours were deliberately chosen to capture the essence of the core Elysium Values, Vision, and Foundation.